7777vip Privacy Policy – Protection of Your Personal Data

The 7777vip is the Sports Betting and online casino platform available at 7777vip.world, operated under a regulated license and serving exclusively the Brazilian market. For the purposes of the General Data Protection Law (LGPD – Lei nº 13.709/2018), 7777vip acts as controller of its users' personal data: we are the ones who define the purpose and the means of processing the information collected on the platform.

This means it is 7777vip that decides what data to collect, for what reason, how long to store it, and with whom to share it — always within the legal limits and the purposes declared in this Policy. You, as the user, are the account holder of your data and holds rights guaranteed by law, which we will detail in section 9.

The 7777vip data protection officer (DPO) can be reached at privacidade@7777vip.world for any questions, requests, or complaints related to the processing of your personal data.

7777vip collects different categories of personal data depending on the purpose of each use. The table below summarizes the main categories:

7777vip does not collect sensitive data such as health information, sexual orientation, religious beliefs, or political views. Biometric data is not collected on the web platform.

Personal data from 7777vip users is collected in three main ways:

3.1 Data provided directly by you

This is the data you provide directly on the platform: your name, CPF, email, and mobile number at registration; documents submitted during the identity verification (KYC) process; banking details entered for deposits or withdrawals; information shared with support during a service interaction; and preferences set in your account settings.

3.2 Data generated through platform use

When you use 7777vip — whether betting on the Brasileirão Série A, playing slots, accessing the live casino, or checking your balance — the platform automatically records information about that activity: access times, games and markets viewed, bets placed, transaction amounts, and browsing behavior within the site. This data is used primarily to personalize your experience, detect fraud, and improve our services.

3.3 Data received from third parties

In specific situations, 7777vip may receive data from partners such as payment processors (transaction confirmations for Pix, boleto, card, PicPay, Mercado Pago, or TED) and identity verification providers. This data is used solely to confirm information you have already provided and never to build an independent profile.

7777vip uses collected personal data exclusively for the following purposes:

• Account operation: create, maintain, and protect your profile on the platform; authenticate access; process bets and games; provide activity history;
• Financial transactions: process deposits via Pix, boleto bancário, credit/debit card, PicPay, Mercado Pago, and TED; process withdrawals; issue receipts; prevent financial fraud;
• Identity verification (KYC): confirm that you are over 18 years of age, that the information provided is accurate, and that you are the true holder of the account and the linked payment methods;
• Compliance with legal obligations: maintain financial records required under Brazilian law; comply with regulatory authority determinations; cooperate with money laundering investigations or other irregularities when required by law;
• Customer support: identify you when you get in touch; access the history needed to resolve your issue; log interactions for quality control;
• Security and fraud prevention: detect unauthorized access; identify suspicious betting or transaction patterns; enforce Responsible Gambling Program controls;
• Platform improvement: analyze aggregated usage patterns (without identifying individual users) to improve browsing experience, speed, and available content;
• Communication and marketing: send notifications about bet results, important account updates, promotions, and news — with the option to unsubscribe at any time.

7777vip does not use your data to build psychological profiles, to sell advertising to external advertisers, or for any purpose not listed above without prior notice.

The LGPD requires that all personal data processing have a specific legal basis. 7777vip grounds each processing activity in the following legal bases set out in the law:

• Contract performance (art. 7º, V): the processing required to create and operate your account, handle bets, and carry out financial transactions flows directly from the contract between you and 7777vip upon acceptance of the Terms and Conditions;
• Compliance with a legal obligation (art. 7, II): maintaining financial records, cooperating with regulatory authorities, and complying with anti-money laundering regulations are legal obligations that do not depend on your consent;
• Legitimate interest (art. 7, IX): activities such as fraud prevention, platform improvement, and account security are based on the legitimate interests of 7777vip and its users, always in accordance with their fundamental rights;
• Consent (art. 7, I): for optional processing such as sending marketing communications and personalizing content based on your preferences, 7777vip requests your express consent, which may be withdrawn at any time.

7777vip shares users' personal data with third parties only when necessary and always with appropriate safeguards in place. The categories of third parties that may receive data are:

6.1 Operational Partners

Payment processors handling transactions via Pix, boleto bancário, credit/debit card, PicPay, Mercado Pago, and TED; game providers such as Pragmatic Play, PG Soft, Evolution Gaming, and others that deliver casino and live casino content; identity verification providers used in the KYC process. All of these partners are contractually required to use the data exclusively for the specific purpose for which it was shared and to apply security measures equivalent to those of 7777vip.

6.2 Authorities and regulatory bodies

7777vip may be required by law or court order to share data with Brazilian tax, law enforcement, regulatory, or judicial authorities. In such cases, data is shared strictly within the limits of the legal determination, without any extrapolation.

6.3 What we never do

7777vip never sells personal data to third parties. It never shares your betting history, gambling habits, or financial information with marketing companies without your express consent. It never allows partners to use 7777vip data for their own advertising campaigns.

7777vip retains users' personal data for as long as necessary to fulfill the purposes for which it was collected, in compliance with the minimum retention periods required by Brazilian law:

• Registration and identity data: retained for as long as the account is active and for a minimum of 5 years after account closure, as required by anti-money laundering and tax oversight regulations;
• Financial records (deposits and withdrawals): retained for a minimum of 5 years in accordance with Brazilian tax and financial legislation;
• Betting and game history: retained for a minimum of 3 years for regulatory and responsible gambling purposes;
• Support service records: retained for 2 years after the closure of each case;
• Technical access data (IP logs): retained for 6 months as required by the Brazilian Internet Civil Rights Framework (Lei nº 12.965/2014);
• Self-excluded user data: retained for the duration of the self-exclusion period and for any additional period required to prevent a new unauthorized registration.

Once legal retention periods expire, data is securely deleted or anonymized so that the account holder can no longer be identified. Early deletion can be requested, but is subject to legal limitations — data covered by mandatory retention obligations cannot be deleted before the statutory deadline.

7777vip implements technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or improper destruction. The main measures in place are:

• 256-bit SSL Encryption across all connections between your device and 7777vip's servers — the same standards used by major Brazilian banks;
• Card data tokenization via PCI DSS-certified gateways — full card details are never stored on the platform's servers;
• Role-based access control – 7777vip employees only access data strictly necessary for carrying out their duties, with a full log of every access;
• 24-hour security monitoring by automated systems that detect unauthorized access attempts and suspicious activity in real time;
• Two-factor authentication (2FA) available for users who want an extra layer of login security;
• Periodic security audits conducted by internal teams and, at critical points, by specialized external professionals.

Despite all these measures, no system is 100% invulnerable. In the event of a security incident that may compromise your data, 7777vip commits to notifying affected users and the National Data Protection Authority (ANPD) within the deadlines established by the LGPD.

On your end, you can help keep your account secure by: using a strong, unique password; never sharing your password with anyone; enabling two-factor verification; and contacting support immediately if you notice any suspicious access.

The LGPD grants you, as a data subject, the following rights regarding personal data processed by 7777vip. All rights can be exercised free of charge through the channel listed in section 13: